Digital marketing résumé: lead with the numbers you moved

What recruiters look for

• Channels you’ve run: SEO, Google Ads, Meta, email, affiliates, influencer, content.
• Budget managed and the results: leads, cost per lead, ROAS, CAC, conversion rate.
• Organic growth: traffic, rankings, followers, engagement, with time frames.
• Tools: GA4, Google Ads, Meta Ads Manager, SEMrush or Ahrefs, HubSpot, CRM.

Bullet rewrites

• Before

  Handled social media accounts.

  After

  Grew the brand’s Instagram from 8K to 41K followers in 10 months with a 3-posts-a-week reels calendar; reels drove 22% of site traffic.

• Before

  Ran Google Ads campaigns.

  After

  Managed ₹6 lakh/month on Google Search and Performance Max for an edtech brand, cutting cost per lead from ₹410 to ₹265.

• Before

  Did SEO for the website.

  After

  Took organic visits from 12K to 55K a month in a year by rebuilding 40 category pages around search intent.

For freshers

Run something real: a blog, a small business’s Instagram, a ₹2,000 test campaign. Report the results like a job. Add Google Ads, Analytics or HubSpot certifications, which are free and often filter criteria.

Common mistakes

• Listing every platform you’ve logged into.
• Vanity metrics (impressions, likes) with no link to leads or sales.
• No time frames: “grew followers to 10K” in a month and in five years are very different.

Templates for marketing & sales

• Ivory Editorial
• Terracotta Monogram
• Blush Atelier

Questions